Web Development
Making a website work is not a one hit solution. As with normal marketing,
you cannot do it once and walk away from it.
Our researchers at micelink have revealed three key areas to focus
on: Design, Marketing and maintenance, the overall aim being to attract
and maintain a high level of quality traffic to the site and then make it
return
The
Design
The visual
appeal of the site is of paramount importance, as an appealing site
will always attract visitors. How attractive and creative is your site? Our
competitive advantage is dependent upon staying ahead of the latest
technologies. We employ such technologies as flash, Shockwave, ( which
is flexible, fast, compact, beautiful, interactive and universal), 360
degree Panoramic imaging, Internet Telephony and video enhanced
interactive websites .
The Marketing
Once the site has been designed to look good, be found and retain
visitors, the word needs to be spread. Included in the design, are how easy is it to locate your site and
secondly what features will make your visitors always return to your
sight. Search engines rely on such things as Meta tagging and key word
weighting on body text. A good site encourages users to look for answers
for themselves and has well-organized information. It should also be easy
to use and provide you quickly with answers to your questions.
Marketing should incorporate both
the online and offline resources. Online marketing involves the use of
banners and linkages to search engines. Research has shown that over 3/4
of your traffic emanates from search engines. If the search engines cannot
locate you, then you should look for another media of communication rather
than the Internet. A web designer put it quite simply and clearly "if
a search engine does not know about you, it will not find you”. As with
any other form of advertising, web sites need to be sited where customers
will see them. Banners, apart from being expensive, will usually not
produce effective linkages to your site.
Offline marketing should also be emphasized as quite a good
proportion of the over 30 population get to know about your website
offline. How did you get to know about the Internet in the first place?
You must have read or heard about it somewhere rather than the Internet
itself. All company literature and adverts should carry your site and
email addresses. Emphasize to your customers to communicate to you via
your email and to visit your website for more detailed information.
The
Maintenance
Make sure that your website is always fresh and innovative.
Remember, a site that has not changed for months can do more harm than
good. Ensure visitors always have a supply of fresh information and know
where to find it. Micelink utilizes the latest in database technologies
which make it possible for websites to serve up personalized content
that is continuously changing thus keeping users coming back.
